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Localizing a brand for China is essential mainly because Chinese buyers have exclusive Tastes, cultural nuances, and behaviors that vary substantially from other markets.
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Keep Up to date: Setup task alerts to acquire notifications about government-degree positions that match your Choices.
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Recognizing the need for adjust, ECCO embarked on an extensive brand rejuvenation strategy. The focus extended outside of improving merchandise aesthetics to integrating celebrity endorsements with brand promotion. In 2012, ECCO Chinese brand strategy agency partnered with Dong Jie, a favorite Chinese actress.
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